From Initial Playback To Returning Viewers: Developing a Branded OTT Service Around Audience Needs Streaming services are frequently evaluated by their content catalogues, but viewers experience much more than the videos themselves. They encounter a sign-up process, browse categories, choose something to watch, wait for playback and decide whether to https://pressdigest-digestpost566.glifeblog.com/42060405/readers-views-point-on-major-ott-platform-and-why-it-is-trending-on-social-media